2023
Rexford
Agency: Independent
Role: Creative Direction, Brand Strategy, Art Director, Designer
For Rexford, I led a full rebrand and launch campaign for her first EP under a new artistic identity, transitioning from her previous work released as Sarah Tromley. The concept was rooted in early-2000s nostalgia and album cover art, pairing minimal typographic treatments with bold, emotive imagery to frame a more stripped, intimate artistic expression. I developed the complete brand identity and pre-release strategy, alongside a rollout plan for the EP and individual launch strategies for each single. The work spanned six photoshoots, two music videos, and a fully realized visual system—establishing a cohesive foundation for Rexford’s next chapter as an artist.
Rexford
Agency: Independent
Role: Creative Direction, Brand Strategy, Art Director, Designer
For Rexford, I led a full rebrand and launch campaign for her first EP under a new artistic identity, transitioning from her previous work released as Sarah Tromley. The concept was rooted in early-2000s nostalgia and album cover art, pairing minimal typographic treatments with bold, emotive imagery to frame a more stripped, intimate artistic expression. I developed the complete brand identity and pre-release strategy, alongside a rollout plan for the EP and individual launch strategies for each single. The work spanned six photoshoots, two music videos, and a fully realized visual system—establishing a cohesive foundation for Rexford’s next chapter as an artist.
