2022
Patrón
Agency: M Booth NYC
Role: Art Director
For Patrón, I contributed to the brand’s premium visual expression across multiple campaigns and content initiatives. My work focused on art direction for still and motion assets used across digital, print, and experiential platforms, ensuring cohesion between campaign narratives, commercial film, and supporting content while maintaining a refined, luxury-forward point of view.
CHOSEN WORKS
2022
Special Collaboration; Sebastián
Oversaw art direction for still portrait photography of the featured artist with the 1:1 Patrón bottle, alongside product photography of the Heritage Tin and bottle used across digital and print. Defined the visual mood and photographic approach, assembled and directed photographers, editors, and set designers, and ensured the still imagery integrated seamlessly with the broader campaign and short film introducing the tin.
Patrón
Agency: M Booth NYC
Role: Art Director
For Patrón, I contributed to the brand’s premium visual expression across multiple campaigns and content initiatives. My work focused on art direction for still and motion assets used across digital, print, and experiential platforms, ensuring cohesion between campaign narratives, commercial film, and supporting content while maintaining a refined, luxury-forward point of view.
CHOSEN WORKS
2022
Special Collaboration; Sebastián
Oversaw art direction for still portrait photography of the featured artist with the 1:1 Patrón bottle, alongside product photography of the Heritage Tin and bottle used across digital and print. Defined the visual mood and photographic approach, assembled and directed photographers, editors, and set designers, and ensured the still imagery integrated seamlessly with the broader campaign and short film introducing the tin.
2022
Q3 + Holiday Cocktail Refresh
Creative Direction, Art Direction
Developed the art direction for a holiday cocktail refresh for Patrón, redefining the visual language for seasonal social and digital content across fall and winter. Drawing inspiration from surrealist still-life oil paintings by Mexican and Mexico-based artists, including Frida Kahlo, the concept centered on rich, symbolic tabletop scenes that emphasized togetherness, celebration, and gathering moments tied to Halloween, Día de los Muertos, and the holiday gifting period. This creative direction was designed to inform future fall/winter content, with final execution completed after the conclusion of my contract.
