2022 - Present
GLAAD
In October of 2022, I was brought on to the GLAAD team with a mission; to develop streamlined branding across multiple teams within the organization that remained consistently “GLAAD” across our owned channels - and I have done just that. In the year that I have been here, I have worked with over 4 teams across to create individualized brand systems that closely correlate to our “mother” branding. Above, you can see examples of branding for GLAAD’s “Newsroom”, “Rapid Response” and Sarah Kate Ellis’ social media team. Once the branding systems were approved, I was able to streamline the editing process by creating online editable templates, which gives each team more atonomy and confidence to make their own quick edits while freeing up space for the internal design team. This included educating each team on the editing process including workshops, guidebooks and 1:1 assistance when needed. Other branding systems I created across teams include all Memoriam content, “Quote” content and “Election” content.
Beyond creating brand systems for internal teams, I have also created illustrative content to support the internal social media team. By working with the CD to identify and a specific look and feel [for all celebrations holidays and events GLAAD decided to cover] I was then able to design and execute over 75 pieces of holiday content to support or over all social look and feel.
In march 2023 I was the Art Director and Designer behind GLAAD’s social media response to the attacks on drag. The CD and I knew we wanted something expressive and ethereal to nod to queens all around the world, but have a serious tonne and effect. We also knew with everything going on in the world, we wanted to separate this this statement from the rest of the noise. So, we settled on a design with a dark background and tone detailed with broken holographic “bubbles” that gave an ethereal but urgent effect. We doubled down on urgency with a bold type treatments and copy that smoke for action and community.
In March 2023 was an Integral part of the 2023 GMA awards, designing and producing nearly all printed materials needed for the Media Awards (announcement enveloped, social media award announcements, seating charts, printed directions, etc. etc) and well as digital designs to be used across platforms.
In May 2023, I worked closely with the AD and CD to create the Spring 2023 Pride campaign; “You Can’t Ban Queer Joy” from concept to execution. During this campaign, I assisted the AD by brainstorming multiple solutions for a quick turn-around project, offering strategy. And consulting when necessary and finally I designed over 50 posters as options to use for cross-platform content and print. About 12 of these pieces ended up in the campaign.
In August of 2023, I worked closely with the Creative Director I lead the Art Direction for an upcoming internal project; “Dimelo”. This team came to us needing top to bottom branding for a new project. Including a new Logo and lockup, color + font systems, social media promotion and content, an animated title card, lower thirds, reference photo frames, and mprinted materials for the show.
Our was to create a smart and vibrant interview-style talk show, which focuses on the LatinX community (Think “Ziwe meets “Subways Hands” meets “Unnhhh”). Our inspiration came from a traditional mexican home - bright contradting colors, vibrancy and laughter.
Art Direction
Graphic Design
Strategy