MUR LEN
At MUR LEN, I am the Founder and Creative Director, leading the brand’s creative vision while scaling it from an independent experiment into a multi-channel business. I oversee all creative and strategic output across product, brand, content, campaigns, collaborations, and physical retail—directing work from concept through execution. I’ve grown MUR LEN from a digital-first jewelry practice into a studio-led brand with an active showroom, original collections, recurring drops, and ongoing collaborations, balancing artistic experimentation with commercial rigor. My leadership spans creative strategy, art direction, production, partnerships, and brand systems, ensuring the work remains cohesive as the business scales in complexity, visibility, and revenue.
2022
“Indulge” - Campaign
Creative Direction, Art Direction, Production
Director of Photography: Hatsue
2025
“The Drought” - Campign
Creative Direction, Art Direction, Photography, Copywriter
2024
“Monday’s Off” Campaign
Creative Director, Art Director, Copywriter
Photographed by Nicole Chow
