1. Mattel + Airbnb
Airbnb + Mattel
Grow Marketing in San Francisco reached out to me because they needed a graphics person ASAP to make Barbie’s Malibu Dream House come to life. I was in charge of every, single, piece of graphics in this activation, from conception to production. This includes large scale graphics, like the tennis court and Barbie’s “vision board” pictured above - all the way down to the little guys like the plaques in Barbie’s closet, keychains for the guests, and my favorite, Barbie’s custom “U.S. COMMANDER” patches used for her spacesuit.
This was the most successful activation that Airbnb has ( still ) ever done; with over 3,400 PR hits globally, 3 TV broadcasts - ET, Univision, TODAY Show + 700 million (could be more!) impressions