2021
Gatorade x Champion x Muhammed Ali
Agency: Swift
Role : Art Director
For the 2021 special collaboration between Gatorade, the Muhammad Ali Estate, and Champion, I worked on the creative execution of a limited-edition, direct-to-consumer merch collection built around global sports fandom. The launch was a fully digital campaign, encompassing limited-edition bottle design, product and lifestyle photography, social-first assets, and an influencer-driven TikTok challenge featuring creators across sport and culture. The work blended legacy storytelling with contemporary digital distribution, driving engagement through influencer-made content and social participation while supporting DTC sales through Gatorade’s platform.
