2018-2020
The People’s Yoga
Role
: (in-house) Brand Director, Art Direction, Graphic Design, Print Production, Graphic Designr for Apprarel + Merchandise
For The People’s Yoga, I served as Brand Director, leading all visual and brand expression across digital, web, print, and physical environments. Rather than pursuing an immediate full rebrand, I implemented a gradual visual system—introducing consistent color usage, a clearer brand voice, and scalable social initiatives—while preserving the studio’s identity as an accessible, community-driven space. The work strengthened brand recognition over time and continues to resonate with the local community.
