4. Cody Stock
Cody is a Hair Stylist, newly planted in New York.
He reached out to me because he wanted business cards that would not only be eye-catching, but tell his story. While de-briefing with Cody, I immediately was so attracted to his strength and vulnerability in who he is - and I couldn’t get the idea of water out of my head, leading to the concept “Fluid”.
Each card is handmade and bound, consisting of three layers; Flexible PVC, Clear Adhesive Labels and an Adhesive holographic layer. Apparently, people are grabbing them like candy and we already have to make another batch.
Yes I made hundreds of cards by hand, alone. Yes it was time consuming. Yes I was in over my head. But I couldn’t imagine cutting corners on this one. They just had to be out in the world.