https://crystalstratford.com Crystal Stratford Tue, 30 Apr 2024 03:21:30 +0000 https://crystalstratford.com en https://crystalstratford.com/CRYSTAL-STRATFORD-1 Sat, 14 Dec 2019 00:27:53 +0000 Crystal Stratford https://crystalstratford.com/CRYSTAL-STRATFORD-1 <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/0c5712d9b79a29193a9230b535cacf6aefd999f3ef6cc929c71017297746609a/HERO-WEB.png" data-mid="209993500" border="0" src="https://freight.cargo.site/w/1000/i/0c5712d9b79a29193a9230b535cacf6aefd999f3ef6cc929c71017297746609a/HERO-WEB.png" /> <img width="800" height="1067" width_o="800" height_o="1067" data-src="https://freight.cargo.site/t/original/i/5fe15cdc3cd4b794d4c83f25c62d4c622401396336da11c43582c45138308966/BYHATSUE-145.jpg" data-mid="209993507" border="0" src="https://freight.cargo.site/w/800/i/5fe15cdc3cd4b794d4c83f25c62d4c622401396336da11c43582c45138308966/BYHATSUE-145.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e0dd24c9bf5afffb48eb5763418dd4e72b8ff4c9dc20ba44980faa8c22c355a6/BYHATSUE-177-1.jpg" data-mid="209993505" border="0" src="https://freight.cargo.site/w/1000/i/e0dd24c9bf5afffb48eb5763418dd4e72b8ff4c9dc20ba44980faa8c22c355a6/BYHATSUE-177-1.jpg" /> MUR LEN Role: Owner, Creative Direction, Art Direction, Concepting,&nbsp; Graphic Design, Experiential Design, Strategic Research/Planning <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d6822f715e753d5b04c9442236ebb65b8d661fd1e3c7c158df77ec54141a9bf8/FY23_Mexico_TequilaPatron_TequilaPatronSilver_TinCan_OrgulloMonumental_Asset17.png" data-mid="243508748" border="0" src="https://freight.cargo.site/w/1000/i/d6822f715e753d5b04c9442236ebb65b8d661fd1e3c7c158df77ec54141a9bf8/FY23_Mexico_TequilaPatron_TequilaPatronSilver_TinCan_OrgulloMonumental_Asset17.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/258d67d64c69980eb23563969ef5f2eb7857b07c87e401336d03b2776e76bd6a/FY23_Mexico_TequilaPatron_TequilaPatronSilver_TinCan_OrgulloMonumental_Asset4.jpg" data-mid="243508749" border="0" src="https://freight.cargo.site/w/1000/i/258d67d64c69980eb23563969ef5f2eb7857b07c87e401336d03b2776e76bd6a/FY23_Mexico_TequilaPatron_TequilaPatronSilver_TinCan_OrgulloMonumental_Asset4.jpg" /> <img width="1338" height="720" width_o="1338" height_o="720" data-src="https://freight.cargo.site/t/original/i/e90e81478dc47dc4a825a9d1eae4034c0209e943591d52fa25f65c6dabd8ff20/download.jpg" data-mid="243508751" border="0" src="https://freight.cargo.site/w/1000/i/e90e81478dc47dc4a825a9d1eae4034c0209e943591d52fa25f65c6dabd8ff20/download.jpg" /> <img width="400" height="583" width_o="400" height_o="583" data-src="https://freight.cargo.site/t/original/i/d6f4138a35b347706a7bc674d8739f4a663f15713b818b8121961cc6509df154/PATRON_Tequila_Sebastian.jpg" data-mid="243508747" border="0" src="https://freight.cargo.site/w/400/i/d6f4138a35b347706a7bc674d8739f4a663f15713b818b8121961cc6509df154/PATRON_Tequila_Sebastian.jpg" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/b47774cf81924dc6090eb2a7385a540249bb116e766a632578077a5f82260a05/PATRON_Tequila_Special_edition.jpg" data-mid="243508750" border="0" src="https://freight.cargo.site/w/400/i/b47774cf81924dc6090eb2a7385a540249bb116e766a632578077a5f82260a05/PATRON_Tequila_Special_edition.jpg" /> Patron - Mexican Heritage Tin feat. Sebastián Role: Art Direction Agency: Mbooth Client: Patron &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; GLAAD - 2024 GLAAD Media AwardsRole: Creative Direction, Art Direction,&nbsp; Scenic Designer,&nbsp; Production Designer, CopywritingAgency: In-house Production/Events Agency: STAMP Events &nbsp; <img width="944" height="1102" width_o="944" height_o="1102" data-src="https://freight.cargo.site/t/original/i/8d4b7c0a754e345f15c3a4114380a66b33d4d4d977071cc12df0ba22939306d2/Screenshot-2026-01-18-at-3.38.38-PM.png" data-mid="243508961" border="0" src="https://freight.cargo.site/w/944/i/8d4b7c0a754e345f15c3a4114380a66b33d4d4d977071cc12df0ba22939306d2/Screenshot-2026-01-18-at-3.38.38-PM.png" /> <img width="950" height="1190" width_o="950" height_o="1190" data-src="https://freight.cargo.site/t/original/i/d19bcffc1312c904e41646b882747d20e33514281b47392e58e18e41ca1c7a36/Screenshot-2026-01-18-at-3.48.07-PM.png" data-mid="243508960" border="0" src="https://freight.cargo.site/w/950/i/d19bcffc1312c904e41646b882747d20e33514281b47392e58e18e41ca1c7a36/Screenshot-2026-01-18-at-3.48.07-PM.png" /> <img width="1000" height="665" width_o="1000" height_o="665" data-src="https://freight.cargo.site/t/original/i/ff1fda37586fca3dd79a1dda5c8aa17486540cd2c97c198b2e7067eb042256f4/RE-PSA_Boston_Liveboards_2025-1.jpg" data-mid="243508963" border="0" src="https://freight.cargo.site/w/1000/i/ff1fda37586fca3dd79a1dda5c8aa17486540cd2c97c198b2e7067eb042256f4/RE-PSA_Boston_Liveboards_2025-1.jpg" /> GLAAD One Story. One Future.Role: Creative Direction, Art Direction, Creative Strategy, CopywritingAgency: In-housePartner: OUTFRONT Media <img width="2718" height="1810" width_o="2718" height_o="1810" data-src="https://freight.cargo.site/t/original/i/7bd06489e9eed12621a0ecd5a371fb4706b63121e9b75967fb85bf540e9a1af1/Screenshot-2026-01-18-at-5.27.21-PM.png" data-mid="243508954" border="0" src="https://freight.cargo.site/w/1000/i/7bd06489e9eed12621a0ecd5a371fb4706b63121e9b75967fb85bf540e9a1af1/Screenshot-2026-01-18-at-5.27.21-PM.png" />Gatorade x Champion x Muhammad Ali Estate “I Shook Up the World.”Role: Creative Direction, Art Direction,&nbsp; ConceptingAgency: Swift Agency Client: Pepsi <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/a18cb87e0c706bc9e41316407610ed9dd7c14aaa2a187ef960a54aa507c78f2d/barbie-dreamhouse-exterior_a2b41560c5c04e9b5470dc02fa1e1074.fit-1000w.jpg" data-mid="243508761" border="0" src="https://freight.cargo.site/w/1000/i/a18cb87e0c706bc9e41316407610ed9dd7c14aaa2a187ef960a54aa507c78f2d/barbie-dreamhouse-exterior_a2b41560c5c04e9b5470dc02fa1e1074.fit-1000w.jpg" /><img width="800" height="451" width_o="800" height_o="451" data-src="https://freight.cargo.site/t/original/i/a7f9f805840814bf3ec41a301c7f73c25f31d334d921f58db60d595f13514c87/ibtihaj_muhammad_x_airbnb_x_barbie_malibu_dreamhouse_3514e775ccfb6c306ae22d8e73ddb86f.fit-1000w.jpg" data-mid="243508768" border="0" src="https://freight.cargo.site/w/800/i/a7f9f805840814bf3ec41a301c7f73c25f31d334d921f58db60d595f13514c87/ibtihaj_muhammad_x_airbnb_x_barbie_malibu_dreamhouse_3514e775ccfb6c306ae22d8e73ddb86f.fit-1000w.jpg" /><img width="800" height="534" width_o="800" height_o="534" data-src="https://freight.cargo.site/t/original/i/4a53f37f98d9988889128d45098015a6caa2453abfe28a55f2dd96df20418e9c/barbie-dreamhouse-office_e14636276a7e4dca4dd1523f0328e819.fit-1000w.jpg" data-mid="243508765" border="0" src="https://freight.cargo.site/w/800/i/4a53f37f98d9988889128d45098015a6caa2453abfe28a55f2dd96df20418e9c/barbie-dreamhouse-office_e14636276a7e4dca4dd1523f0328e819.fit-1000w.jpg" /><img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/699947c88c3ab5c8ff53f25d87f5873f240bee614b914080e7f5c76bd6147e43/barbie-dreamhouse-meditation_822969d7bef38b8844d28065df9f4d9d.fit-1000w.jpg" data-mid="243508766" border="0" src="https://freight.cargo.site/w/1000/i/699947c88c3ab5c8ff53f25d87f5873f240bee614b914080e7f5c76bd6147e43/barbie-dreamhouse-meditation_822969d7bef38b8844d28065df9f4d9d.fit-1000w.jpg" /><img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/59d3e806b2ea70a62b3858384ba00bbc315a9e6f13d238633a8d97e23934a42c/barbie-dreamhouse-hobby-room_61d2435f6ccd0f6177a48ff8c526a9d5.fit-1000w.jpg" data-mid="243508762" border="0" src="https://freight.cargo.site/w/1000/i/59d3e806b2ea70a62b3858384ba00bbc315a9e6f13d238633a8d97e23934a42c/barbie-dreamhouse-hobby-room_61d2435f6ccd0f6177a48ff8c526a9d5.fit-1000w.jpg" /><img width="607" height="677" width_o="607" height_o="677" data-src="https://freight.cargo.site/t/original/i/e89ac84b596d654eb9a225a1e4d065339a98753ee180a29cc0def12e8da9f21b/Image-10-17-19-at-12.35-PM.JPG" data-mid="243508770" border="0" src="https://freight.cargo.site/w/607/i/e89ac84b596d654eb9a225a1e4d065339a98753ee180a29cc0def12e8da9f21b/Image-10-17-19-at-12.35-PM.JPG" /><img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/91e41e8e4a81dfc2ad24cec4bc6aa9bcf45fa11524395707842b0f4e02bdccb1/barbie-dreamhouse-pool_ffb88627317e239e0a27616b39377693.fit-1000w.jpg" data-mid="243508767" border="0" src="https://freight.cargo.site/w/1000/i/91e41e8e4a81dfc2ad24cec4bc6aa9bcf45fa11524395707842b0f4e02bdccb1/barbie-dreamhouse-pool_ffb88627317e239e0a27616b39377693.fit-1000w.jpg" /><img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/179fef5fcdd9bb6371c92566a3350da1a39379e1c874b109b03f2ddb48b27000/barbie-dreamhouse-bathroom_5686ad9dc32f78e3aea882f0a923f52d.fit-1000w.jpg" data-mid="243508764" border="0" src="https://freight.cargo.site/w/1000/i/179fef5fcdd9bb6371c92566a3350da1a39379e1c874b109b03f2ddb48b27000/barbie-dreamhouse-bathroom_5686ad9dc32f78e3aea882f0a923f52d.fit-1000w.jpg" />Airbnb x Mattel “Barbie’s Malibu Mansion.”Role: Art Direction, Graphic Design, Print ProductionAgency: Grow MarketingClient: Airbnb x Mattel https://crystalstratford.com/ABOUT Sat, 14 Dec 2019 00:27:57 +0000 Crystal Stratford https://crystalstratford.com/ABOUT ABOUT /&nbsp;INSTAGRAM I’m a creative leader drawn to work that feels intentional, visually compelling, and insightful. I sit at the intersection of strategy, artistry, and instinct, shaping how brands are seen and remembered. Across luxury and culture, I build brand worlds and campaigns that are grounded, a little unexpected, and made to last. As a leader, I value clarity, direct communication, and a sense of ease in the process, creating environments where big ideas are celebrated and built upon. My work has been described as intentional and relevant, with creative that feels “effortlessly delicious”. <img width="1179" height="1515" width_o="1179" height_o="1515" data-src="https://freight.cargo.site/t/original/i/c9d00a481349a595a78d30c44643be7ee756844a0a0f7f23ab281da881c29fa3/IMG_2752.jpg" data-mid="243509381" border="0" src="https://freight.cargo.site/w/1000/i/c9d00a481349a595a78d30c44643be7ee756844a0a0f7f23ab281da881c29fa3/IMG_2752.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a1c1b75fa528c72c0840df58b395ab9da4822a2ee0895117f6ddcca9dda04b42/glaad_2023_6230.jpg" data-mid="243509433" border="0" src="https://freight.cargo.site/w/1000/i/a1c1b75fa528c72c0840df58b395ab9da4822a2ee0895117f6ddcca9dda04b42/glaad_2023_6230.jpg" /> https://crystalstratford.com/GLAAD Sat, 14 Dec 2019 03:10:15 +0000 Crystal Stratford https://crystalstratford.com/GLAAD 2022 - 2025GLAAD RoleBrand Creative Director, 2022–2025 At GLAAD, I led organization-wide creative direction across campaigns, digital, social, and large-scale cultural moments, shaping how the brand showed up visually and emotionally in the world. I was brought in to bring greater clarity and cohesion to the brand, building on an existing foundation while evolving how it expressed itself across channels. I established and led the internal Creative Studio, elevating output quality and aligning teams around a more unified creative direction. The work focused on translating ideas into image-driven storytelling that builds desire and emotional connection, moving between editorial storytelling, cultural commentary, and large-scale campaigns. Across integrated campaigns and high-visibility initiatives, including national out-of-home programs and the GLAAD Media Awards, I redefined the brand's visual language and overall experience. These projects focused on work that felt intentional, modern, and culturally relevant, balancing clarity with emotion and concept with execution. I also developed new approaches to rapid-response creative, allowing the brand to participate in real-time cultural conversations with work that felt considered rather than reactive. This shift significantly increased engagement and positioned GLAAD as a leading voice in culture. Alongside campaign work, I led discovery and strategy for GLAAD’s first formal Brand Guidelines, creating a foundation for long-term visual consistency and brand evolution - which is still used by the GLAAD creative team today. ** Public-facing assets shown. Internal guidelines and working files are proprietary. ** SELECTED WORKS: 025/2024Glaad Media Awards ShowFor the 35th and 36th GLAAD Media Awards, I led end-to-end creative direction for GLAAD’s flagship event, with a deeper focus on redefining the experience. The visual strategy intentionally moved the show away from a convention-style, blue-heavy look toward a clean, polished awards-show aesthetic designed to stand alongside major broadcasts such as the Golden Globes and the Academy Awards. My scope spanned all visual and experiential touchpoints—brand identity, broadcast graphics, run of show assets, on-screen visuals, AV and lighting direction, stage and signage systems, partner installations, table design and room styling, step-and-repeat environments, after-party design, and all marketing and social campaign materials. Now streaming on Hulu, the show generates millions of media impressions annually driven by high-profile talent attendance. The refreshed creative direction resulted in significantly more stage and IRL photography over the past two years than the previous five combined, alongside smoother production workflows, stronger talent engagement, and increased live-stream viewership—positioning the Media Awards as a contemporary cultural platform rather than a traditional advocacy event. 2025One Story, One Future.360 CampaignOne Story, One Future is GLAAD’s 2025 PRIDE campaign, conceived as a national out-of-home initiative designed to reach beyond GLAAD’s core audience and engage the broader “movable middle.” The work draws from a creative strategy called Friction &amp; Flow—the belief that meaningful change emerges through moments of tension followed by release. Using bold, typographic messaging without imagery, the campaign creates subtle disruption in public space, inviting pause, reflection, and a shift in perspective. In partnership with OUTFRONT, the campaign ran across thousands of placements nationwide, with emphasis on Southern and Midwestern markets, alongside key East and West Coast locations, including the MTA. The work positions LGBTQ equality as a shared future, not a niche cause. <img width="944" height="1102" width_o="944" height_o="1102" data-src="https://freight.cargo.site/t/original/i/5704715ea036657e67001dcef936e42afa73310e4cd76fbe8f4d2c0faea9ebdf/Screenshot-2026-01-18-at-3.38.38-PM.png" data-mid="243502279" border="0" src="https://freight.cargo.site/w/944/i/5704715ea036657e67001dcef936e42afa73310e4cd76fbe8f4d2c0faea9ebdf/Screenshot-2026-01-18-at-3.38.38-PM.png" /> <img width="950" height="1190" width_o="950" height_o="1190" data-src="https://freight.cargo.site/t/original/i/406b1bdc479e7bb9140814c33bbe2d016c9e7cb22d156cda8af5d9436f1133da/Screenshot-2026-01-18-at-3.48.07-PM.png" data-mid="243503022" border="0" src="https://freight.cargo.site/w/950/i/406b1bdc479e7bb9140814c33bbe2d016c9e7cb22d156cda8af5d9436f1133da/Screenshot-2026-01-18-at-3.48.07-PM.png" /> <img width="1000" height="665" width_o="1000" height_o="665" data-src="https://freight.cargo.site/t/original/i/623d68090a72bf3397ed756882ff9867349732278e7e4bf81bc503a163184125/RE-PSA_Boston_Liveboards_2025-1.jpg" data-mid="243502261" border="0" src="https://freight.cargo.site/w/1000/i/623d68090a72bf3397ed756882ff9867349732278e7e4bf81bc503a163184125/RE-PSA_Boston_Liveboards_2025-1.jpg" /> 202540 Years of Changing Tomorrow360 CamapaignFor GLAAD’s 40th anniversary, I led creative direction and strategy for 40 Years of Changing Tomorrow, a multi-platform storytelling initiative designed to honor GLAAD’s legacy while positioning the organization for its future. The work focused on translating four decades of advocacy, cultural impact, and media accountability into a cohesive narrative system spanning campaign identity, video, editorial content, digital experiences, and social storytelling. I guided the project from early concept and archival discovery through execution, shaping how historical moments, cultural shifts, and contemporary voices were woven together into a forward-looking story. The result was a unified anniversary platform that balanced credibility with momentum—reinforcing GLAAD’s authority, clarifying its evolution, and framing the next chapter with confidence rather than nostalgia. 2025/2024 Dímelo - Visual Identity &amp; Series EvolutionFor GLAAD’s DÍMELO series, I led the visual identity and creative evolution of a GLAAD-produced content platform centered on Latine voices, culture, and storytelling. I designed the original branding as a Graphic Designer, establishing a distinct visual language rooted in cultural specificity and editorial clarity, and later returned as Creative Director to evolve the identity for Season 2. This evolution focused on refinement rather than reinvention—strengthening the system for scalability across video, social, and digital distribution while preserving the integrity of the original concept. The project reflects long-term creative ownership and earned trust, demonstrating how a culturally grounded identity can grow in sophistication and impact alongside the platform itself. 2025/2024Rapid Response / Political / Editorial CreativeFor GLAAD’s Rapid Response, Political, and Editorial Creative, I led creative direction and built proactive systems to support high-speed response during political and cultural flashpoints. I prioritized advance creative development—designing and resourcing modular assets ahead of time—to create space for more impactful work when moments mattered most, and intentionally invested in higher-quality creative to ensure visibility amid volatile news cycles. This approach drove over 300% increased engagement across news-driven assets, with content organically amplified by several political figures on their owned social platforms. Reporting- and policy-led creative became the #2 highest-engaging content category, second only to celebrity content, shifting GLAAD’s rapid response from urgency-driven output to disciplined, brand-led editorial impact. <img width="1620" height="1196" width_o="1620" height_o="1196" data-src="https://freight.cargo.site/t/original/i/59959586cc4e3dba077021c374a3e4c0544cb2df9af6fc8c6b7d1ca4753bd3ba/Screenshot-2026-01-18-at-4.57.06-PM.png" data-mid="243504238" border="0" src="https://freight.cargo.site/w/1000/i/59959586cc4e3dba077021c374a3e4c0544cb2df9af6fc8c6b7d1ca4753bd3ba/Screenshot-2026-01-18-at-4.57.06-PM.png" /> <img width="1626" height="1188" width_o="1626" height_o="1188" data-src="https://freight.cargo.site/t/original/i/6d32d88d90ffaa2de109e2456903e035834030547bd055f15b613a750d350ddc/Screenshot-2026-01-18-at-4.58.29-PM.png" data-mid="243504241" border="0" src="https://freight.cargo.site/w/1000/i/6d32d88d90ffaa2de109e2456903e035834030547bd055f15b613a750d350ddc/Screenshot-2026-01-18-at-4.58.29-PM.png" /> <img width="1624" height="1198" width_o="1624" height_o="1198" data-src="https://freight.cargo.site/t/original/i/2c29863aac4d8aaf7148023d8e2ef20647f6a1b2d00866ed07f3642bdcdbef7f/Screenshot-2026-01-18-at-4.58.00-PM.png" data-mid="243504240" border="0" src="https://freight.cargo.site/w/1000/i/2c29863aac4d8aaf7148023d8e2ef20647f6a1b2d00866ed07f3642bdcdbef7f/Screenshot-2026-01-18-at-4.58.00-PM.png" /> <img width="1624" height="1198" width_o="1624" height_o="1198" data-src="https://freight.cargo.site/t/original/i/83119c67b72ae177e54657ee6718bd98ac53b7480a1f3d6bf6dc64174d33d8ed/Screenshot-2026-01-18-at-5.09.42-PM.png" data-mid="243504259" border="0" src="https://freight.cargo.site/w/1000/i/83119c67b72ae177e54657ee6718bd98ac53b7480a1f3d6bf6dc64174d33d8ed/Screenshot-2026-01-18-at-5.09.42-PM.png" /> 2025GLAAD Brand Guidelines &amp; Visual SystemOverviewLed the development of GLAAD’s first formal Brand Guidelines, with a focus on creating a unified visual system to replace fragmented execution across departments, vendors, and campaigns. The project established a clear foundation for how GLAAD shows up publicly—designed to scale across advocacy, media accountability, research, events, and rapid response. Strategy The guidelines were conceived as a living system rather than a static rulebook. The strategy prioritized clarity, flexibility, and governance—defining core visual principles strong enough to unify the organization while allowing adaptation across audiences, platforms, and moments of urgency. Usability for internal teams and external partners was central to ensuring high-quality execution without slowing creative output. ExecutionConducted cross-department discovery to identify functional and visual needs Defined core brand principles governing typography, color, imagery, and layout Designed a modular system adaptable to campaigns, events, research, and rapid response Built templates and toolkits to support speed, clarity, and consistency Established review and approval frameworks to operationalize the guidelines Laid strategic groundwork for long-term brand stewardship and future evolution Impact Unified brand expression across major public-facing touchpoints Reduced creative friction and rework across teams and vendors Enabled faster, higher-quality execution during political and cultural moments Established a durable foundation for long-term brand management ** Public-facing assets shown. Internal guidelines and working files are proprietary. Strategic framework and system design completed; final physical guidelines production occurred after my tenure ** https://crystalstratford.com/MUR-LEN Tue, 30 Apr 2024 03:21:30 +0000 Crystal Stratford https://crystalstratford.com/MUR-LEN 2019-2026 MUR LEN At MUR LEN, I am the Founder and Creative Director, leading the brand’s creative vision while scaling it from an independent experiment into a multi-channel business. I oversee all creative and strategic output across product, brand, content, campaigns, collaborations, and physical retail—directing work from concept through execution. I’ve grown MUR LEN from a digital-first jewelry practice into a studio-led brand with an active showroom, original collections, recurring drops, and ongoing collaborations, balancing artistic experimentation with commercial rigor. My leadership spans creative strategy, art direction, production, partnerships, and brand systems, ensuring the work remains cohesive as the business scales in complexity, visibility, and revenue. <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/0c5712d9b79a29193a9230b535cacf6aefd999f3ef6cc929c71017297746609a/HERO-WEB.png" data-mid="209992334" border="0" src="https://freight.cargo.site/w/1000/i/0c5712d9b79a29193a9230b535cacf6aefd999f3ef6cc929c71017297746609a/HERO-WEB.png" /> 2022“Indulge” -&nbsp; Campaign Creative Direction, Art Direction, ProductionDirector of Photography: Hatsue <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e0dd24c9bf5afffb48eb5763418dd4e72b8ff4c9dc20ba44980faa8c22c355a6/BYHATSUE-177-1.jpg" data-mid="209992336" border="0" src="https://freight.cargo.site/w/1000/i/e0dd24c9bf5afffb48eb5763418dd4e72b8ff4c9dc20ba44980faa8c22c355a6/BYHATSUE-177-1.jpg" />&nbsp; <img width="800" height="1067" width_o="800" height_o="1067" data-src="https://freight.cargo.site/t/original/i/5fe15cdc3cd4b794d4c83f25c62d4c622401396336da11c43582c45138308966/BYHATSUE-145.jpg" data-mid="209992335" border="0" src="https://freight.cargo.site/w/800/i/5fe15cdc3cd4b794d4c83f25c62d4c622401396336da11c43582c45138308966/BYHATSUE-145.jpg" /> <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d8b3c9102198bd0fb8f6ca3bea774434067aa8c780e3b8c6be2512e774c5097b/BYHATSUE-233.jpg" data-mid="209992338" border="0" src="https://freight.cargo.site/w/900/i/d8b3c9102198bd0fb8f6ca3bea774434067aa8c780e3b8c6be2512e774c5097b/BYHATSUE-233.jpg" /> <img width="900" height="1200" width_o="900" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0985f3470f4fe2e09f62b65e64ee4437f657c23d9b9b723f5410aa59e88ac93d/BYHATSUE-549.jpg" data-mid="209992340" border="0" src="https://freight.cargo.site/w/900/i/0985f3470f4fe2e09f62b65e64ee4437f657c23d9b9b723f5410aa59e88ac93d/BYHATSUE-549.jpg" /> 2025 “The Drought” - Campign Creative Direction, Art Direction, Photography, Copywriter <img width="1500" height="1321" width_o="1500" height_o="1321" data-src="https://freight.cargo.site/t/original/i/6e8348974a8847a5b4624b1dcf823f09501963b8422095a24213f621c91cd287/HERO-IMAGE-EDIT-3.png" data-mid="209992341" border="0" src="https://freight.cargo.site/w/1000/i/6e8348974a8847a5b4624b1dcf823f09501963b8422095a24213f621c91cd287/HERO-IMAGE-EDIT-3.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/dbca59d6a3b6c833477d558aa6c9d9d99c939ae70a2dc93d74c4a59c0201e5a0/14.png" data-mid="209992793" border="0" src="https://freight.cargo.site/w/1000/i/dbca59d6a3b6c833477d558aa6c9d9d99c939ae70a2dc93d74c4a59c0201e5a0/14.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c748405acc85f2dfa3b777754ed0a24bc743569dc77ea73f9bc6390a813c1e2e/28.png" data-mid="209992807" border="0" src="https://freight.cargo.site/w/1000/i/c748405acc85f2dfa3b777754ed0a24bc743569dc77ea73f9bc6390a813c1e2e/28.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7cb8b71ca7a4d2c2935968b17246e923aae2684b597a949131d6f214aeff2918/12.png" data-mid="209992791" border="0" src="https://freight.cargo.site/w/1000/i/7cb8b71ca7a4d2c2935968b17246e923aae2684b597a949131d6f214aeff2918/12.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a005b0ee0bdfa0c7dfb1069b530ee07ab10e8e740c089939429bc16c7b8e7a29/1.png" data-mid="209992779" border="0" src="https://freight.cargo.site/w/1000/i/a005b0ee0bdfa0c7dfb1069b530ee07ab10e8e740c089939429bc16c7b8e7a29/1.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/90c50beb33dcf5c3d0b5d647ceb4f3f70aef2438b333d6e7e1c729f6cac1a857/23.png" data-mid="209992802" border="0" src="https://freight.cargo.site/w/1000/i/90c50beb33dcf5c3d0b5d647ceb4f3f70aef2438b333d6e7e1c729f6cac1a857/23.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d3f9d96179482537b821f63c058ec4137ebd0a16ed340977bd0c474dd127667c/38.png" data-mid="209992818" border="0" src="https://freight.cargo.site/w/1000/i/d3f9d96179482537b821f63c058ec4137ebd0a16ed340977bd0c474dd127667c/38.png" /> 2024 “Monday’s Off”&nbsp;CampaignCreative Director, Art Director, Copywriter Photographed by Nicole Chow <img width="1647" height="1366" width_o="1647" height_o="1366" data-src="https://freight.cargo.site/t/original/i/c5562679ce62fb383b81e88c36bb0da277cc1601149d90f7adf1cf41c988fc9b/Screenshot-2024-04-29-at-8.44.47PM.png" data-mid="209993252" border="0" src="https://freight.cargo.site/w/1000/i/c5562679ce62fb383b81e88c36bb0da277cc1601149d90f7adf1cf41c988fc9b/Screenshot-2024-04-29-at-8.44.47PM.png" /> <img width="900" height="1067" width_o="900" height_o="1067" data-src="https://freight.cargo.site/t/original/i/bf393fed56b823e12b96c846daf8fdd1d67adc224951f931dc4dd28439b2d47c/17.gif" data-mid="209992354" border="0" src="https://freight.cargo.site/w/900/i/bf393fed56b823e12b96c846daf8fdd1d67adc224951f931dc4dd28439b2d47c/17.gif" /> <img width="900" height="1067" width_o="900" height_o="1067" data-src="https://freight.cargo.site/t/original/i/e77391bcd5a7b45894cb63633967f6fa71e238e3cb7781dd73511f04cbab5d6e/84.gif" data-mid="209992352" border="0" src="https://freight.cargo.site/w/900/i/e77391bcd5a7b45894cb63633967f6fa71e238e3cb7781dd73511f04cbab5d6e/84.gif" /> <img width="900" height="1067" width_o="900" height_o="1067" data-src="https://freight.cargo.site/t/original/i/cf83680a38775cb6dcb35cc21f6358fc9218c801b819efe6bfb881484ee01f39/4.gif" data-mid="209992342" border="0" src="https://freight.cargo.site/w/900/i/cf83680a38775cb6dcb35cc21f6358fc9218c801b819efe6bfb881484ee01f39/4.gif" /> https://crystalstratford.com/Patron Sat, 14 Dec 2019 03:49:47 +0000 Crystal Stratford https://crystalstratford.com/Patron 2022Patrón Agency: M Booth NYC Role: Art Director For Patrón, I contributed to the brand’s premium visual expression across multiple campaigns and content initiatives. My work focused on art direction for still and motion assets used across digital, print, and experiential platforms, ensuring cohesion between campaign narratives, commercial film, and supporting content while maintaining a refined, luxury-forward point of view. CHOSEN WORKS 2022 Special Collaboration;&nbsp; SebastiánOversaw art direction for still portrait photography of the featured artist with the 1:1 Patrón bottle, alongside product photography of the Heritage Tin and bottle used across digital and print. Defined the visual mood and photographic approach, assembled and directed photographers, editors, and set designers, and ensured the still imagery integrated seamlessly with the broader campaign and short film introducing the tin. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9a1bc557e8f130aaaa7a48d61f88d0b4b5a80f2c5923175394406486baecbc94/FY23_Mexico_TequilaPatron_TequilaPatronSilver_TinCan_OrgulloMonumental_Asset17.png" data-mid="243450404" border="0" src="https://freight.cargo.site/w/1000/i/9a1bc557e8f130aaaa7a48d61f88d0b4b5a80f2c5923175394406486baecbc94/FY23_Mexico_TequilaPatron_TequilaPatronSilver_TinCan_OrgulloMonumental_Asset17.png" /> <img width="1338" height="720" width_o="1338" height_o="720" data-src="https://freight.cargo.site/t/original/i/9116406103cc5b8e4a8cb6cdc86d468ff9a99b3babddf88491683caa787fac76/download.jpg" data-mid="243450754" border="0" src="https://freight.cargo.site/w/1000/i/9116406103cc5b8e4a8cb6cdc86d468ff9a99b3babddf88491683caa787fac76/download.jpg" /> <img width="1217" height="1217" width_o="1217" height_o="1217" data-src="https://freight.cargo.site/t/original/i/762306c04ce38d497d42c4a6bf75b4ee2859bbeefea724fc33064a883921dae5/MHT-Tequila-Thursday-9-22---1-1.gif" data-mid="243463410" border="0" src="https://freight.cargo.site/w/1000/i/762306c04ce38d497d42c4a6bf75b4ee2859bbeefea724fc33064a883921dae5/MHT-Tequila-Thursday-9-22---1-1.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/982b2a9fbd0d821aedf9a997906491eaa057fcbc521b6768735d79dded1a5455/FY23_Mexico_TequilaPatron_TequilaPatronSilver_TinCan_OrgulloMonumental_Asset20.jpg" data-mid="243450405" border="0" src="https://freight.cargo.site/w/1000/i/982b2a9fbd0d821aedf9a997906491eaa057fcbc521b6768735d79dded1a5455/FY23_Mexico_TequilaPatron_TequilaPatronSilver_TinCan_OrgulloMonumental_Asset20.jpg" /> <img width="400" height="583" width_o="400" height_o="583" data-src="https://freight.cargo.site/t/original/i/1d4e07d7104987ffe70cc6fd8833fa9d9d564fb6d391e1f134cde3f0caa09186/PATRON_Tequila_Sebastian.jpg" data-mid="243450429" border="0" src="https://freight.cargo.site/w/400/i/1d4e07d7104987ffe70cc6fd8833fa9d9d564fb6d391e1f134cde3f0caa09186/PATRON_Tequila_Sebastian.jpg" /> <img width="1174" height="1170" width_o="1174" height_o="1170" data-src="https://freight.cargo.site/t/original/i/3e5b4d718ab0257d84ef499af1e3bbf988aa1181799387414bcf684a17b5018c/Screenshot-2026-01-18-at-1.43.48-PM.png" data-mid="243450736" border="0" src="https://freight.cargo.site/w/1000/i/3e5b4d718ab0257d84ef499af1e3bbf988aa1181799387414bcf684a17b5018c/Screenshot-2026-01-18-at-1.43.48-PM.png" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/bc2d121b0e9485985b5449993b34d7ea083d6ad20a1fbd2482d171ddd1a6c46f/PATRON-2022-MHT_Sebastian-1.jpg" data-mid="243450735" border="0" src="https://freight.cargo.site/w/1000/i/bc2d121b0e9485985b5449993b34d7ea083d6ad20a1fbd2482d171ddd1a6c46f/PATRON-2022-MHT_Sebastian-1.jpg" /> 2022 Q3 + Holiday Cocktail RefreshCreative Direction, Art DirectionDeveloped the art direction for a holiday cocktail refresh for Patrón, redefining the visual language for seasonal social and digital content across fall and winter. Drawing inspiration from surrealist still-life oil paintings by Mexican and Mexico-based artists, including Frida Kahlo, the concept centered on rich, symbolic tabletop scenes that emphasized togetherness, celebration, and gathering moments tied to Halloween, Día de los Muertos, and the holiday gifting period. This creative direction was designed to inform future fall/winter content, with final execution completed after the conclusion of my contract. <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/23abdd8392351bac77d9702e2155d5961c96011a984e7d31d727b6aef5576027/2022_02_01_Patron_C04_ClassicMarg_Pinterest.png" data-mid="243450401" border="0" src="https://freight.cargo.site/w/1000/i/23abdd8392351bac77d9702e2155d5961c96011a984e7d31d727b6aef5576027/2022_02_01_Patron_C04_ClassicMarg_Pinterest.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1ad3de39c951bc8b76331d6c908bb69d562364b59232efcb122e92b8e7ae31df/Espresso-Martini---Lifestyle---1_1.png" data-mid="243463400" border="0" src="https://freight.cargo.site/w/1000/i/1ad3de39c951bc8b76331d6c908bb69d562364b59232efcb122e92b8e7ae31df/Espresso-Martini---Lifestyle---1_1.png" /> <img width="5792" height="8688" width_o="5792" height_o="8688" data-src="https://freight.cargo.site/t/original/i/270acabf1f5e57e24aca5cd195bb3d6a537f9b6f69459dbac768b402684813e1/2022_02_01_Patron_C01_AnejoOTR_0123-SELECT.jpg" data-mid="243450730" border="0" src="https://freight.cargo.site/w/1000/i/270acabf1f5e57e24aca5cd195bb3d6a537f9b6f69459dbac768b402684813e1/2022_02_01_Patron_C01_AnejoOTR_0123-SELECT.jpg" /> <img width="1268" height="1620" width_o="1268" height_o="1620" data-src="https://freight.cargo.site/t/original/i/19895e393f8930603ad95d140dbde138669f76feae04f7aa4d7f3b754cd73819/Screenshot-2026-01-18-at-2.24.08-PM.png" data-mid="243457126" border="0" src="https://freight.cargo.site/w/1000/i/19895e393f8930603ad95d140dbde138669f76feae04f7aa4d7f3b754cd73819/Screenshot-2026-01-18-at-2.24.08-PM.png" /> <img width="1402" height="1622" width_o="1402" height_o="1622" data-src="https://freight.cargo.site/t/original/i/19a7f375ac1c82449302dd0b08ab4f054c0d47e759373d8257994ce09aa7ed46/Screenshot-2026-01-18-at-2.24.36-PM.png" data-mid="243457128" border="0" src="https://freight.cargo.site/w/1000/i/19a7f375ac1c82449302dd0b08ab4f054c0d47e759373d8257994ce09aa7ed46/Screenshot-2026-01-18-at-2.24.36-PM.png" /> https://crystalstratford.com/Mattel-Airbnb Sat, 14 Dec 2019 00:27:55 +0000 Crystal Stratford https://crystalstratford.com/Mattel-Airbnb 2019Airbnb + Mattel Agency; Grow MarketingRole: Concept Design, Graphic Design, Print Production, Experiential Design &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Grow Marketing in San Francisco reached out to me because they needed a graphics person ASAP to make Barbie’s Malibu Dream House come to life. I was in charge of every, single, piece of graphics in this activation, from conception to production. This includes large scale graphics, like the tennis court and Barbie’s “vision board” pictured above - all the way down to the little guys like the plaques in Barbie’s closet, keychains for the guests, and my favorite, Barbie’s custom “U.S. COMMANDER” patches used for her spacesuit. This was the most successful activation that Airbnb has ( still ) ever done; with over 3,400 PR hits globally, 3 TV broadcasts - ET, Univision, TODAY Show + 700 million (could be more!) impressions <img width="1000" height="564" width_o="1000" height_o="564" data-src="https://freight.cargo.site/t/original/i/620bf312ad62eba6a398241af146d8b5010cdfeaab936434dbf94a716d60cbab/ibtihaj_muhammad_x_airbnb_x_barbie_malibu_dreamhouse_3514e775ccfb6c306ae22d8e73ddb86f.fit-1000w.jpg" data-mid="71692462" border="0" src="https://freight.cargo.site/w/1000/i/620bf312ad62eba6a398241af146d8b5010cdfeaab936434dbf94a716d60cbab/ibtihaj_muhammad_x_airbnb_x_barbie_malibu_dreamhouse_3514e775ccfb6c306ae22d8e73ddb86f.fit-1000w.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/5e8d76e8421340ed366a5e7568045d523a30b1b7276319531a0afb62a51efaf8/barbie-dreamhouse-bathroom_5686ad9dc32f78e3aea882f0a923f52d.fit-1000w.jpg" data-mid="71692454" border="0" src="https://freight.cargo.site/w/1000/i/5e8d76e8421340ed366a5e7568045d523a30b1b7276319531a0afb62a51efaf8/barbie-dreamhouse-bathroom_5686ad9dc32f78e3aea882f0a923f52d.fit-1000w.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/d0f6e32a13e1e01f2953e0a2360f39859291406290cf4c56dfee405a49e3cc8b/barbie-dreamhouse-exterior_a2b41560c5c04e9b5470dc02fa1e1074.fit-1000w.jpg" data-mid="71692455" border="0" src="https://freight.cargo.site/w/1000/i/d0f6e32a13e1e01f2953e0a2360f39859291406290cf4c56dfee405a49e3cc8b/barbie-dreamhouse-exterior_a2b41560c5c04e9b5470dc02fa1e1074.fit-1000w.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/6b1bb1a242bd45d20a45465c02aa04b0f49bfa0ddf14a8a35a662002677f07ee/barbie-dreamhouse-hobby-room_61d2435f6ccd0f6177a48ff8c526a9d5.fit-1000w.jpg" data-mid="71692457" border="0" src="https://freight.cargo.site/w/1000/i/6b1bb1a242bd45d20a45465c02aa04b0f49bfa0ddf14a8a35a662002677f07ee/barbie-dreamhouse-hobby-room_61d2435f6ccd0f6177a48ff8c526a9d5.fit-1000w.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/9da0d57c713b58403dc5ad331165da006567d1b7286af0ada6ae1e6939c8c95b/barbie-dreamhouse-meditation_822969d7bef38b8844d28065df9f4d9d.fit-1000w.jpg" data-mid="71692458" border="0" src="https://freight.cargo.site/w/1000/i/9da0d57c713b58403dc5ad331165da006567d1b7286af0ada6ae1e6939c8c95b/barbie-dreamhouse-meditation_822969d7bef38b8844d28065df9f4d9d.fit-1000w.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/a8204233e852ea610180d6cc1590b0f909bcb484394629926b5903fcc7743028/barbie-dreamhouse-office_e14636276a7e4dca4dd1523f0328e819.fit-1000w.jpg" data-mid="71692459" border="0" src="https://freight.cargo.site/w/1000/i/a8204233e852ea610180d6cc1590b0f909bcb484394629926b5903fcc7743028/barbie-dreamhouse-office_e14636276a7e4dca4dd1523f0328e819.fit-1000w.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/b8a3a612b8c593b38de8303a1abfab386c6c2fe89482bde905d1a9989e183718/barbie-dreamhouse-pool_ffb88627317e239e0a27616b39377693.fit-1000w.jpg" data-mid="71692460" border="0" src="https://freight.cargo.site/w/1000/i/b8a3a612b8c593b38de8303a1abfab386c6c2fe89482bde905d1a9989e183718/barbie-dreamhouse-pool_ffb88627317e239e0a27616b39377693.fit-1000w.jpg" /> <img width="990" height="660" width_o="990" height_o="660" data-src="https://freight.cargo.site/t/original/i/ad5e6744627fbc0b10e69d640b20e2ab00cb9982fd89bba014df4a84e89c7c34/IMG_4786.JPG" data-mid="71692464" border="0" src="https://freight.cargo.site/w/990/i/ad5e6744627fbc0b10e69d640b20e2ab00cb9982fd89bba014df4a84e89c7c34/IMG_4786.JPG" /> <img width="480" height="320" width_o="480" height_o="320" data-src="https://freight.cargo.site/t/original/i/48239f8af98fdfd0a17f7c14efc240b612af22d51bcfbdcbcd6f78ac6c4ce147/IMG_4793.JPG" data-mid="71692465" border="0" src="https://freight.cargo.site/w/480/i/48239f8af98fdfd0a17f7c14efc240b612af22d51bcfbdcbcd6f78ac6c4ce147/IMG_4793.JPG" /> <img width="480" height="320" width_o="480" height_o="320" data-src="https://freight.cargo.site/t/original/i/a00b6bbe4180ec5f36a96eb49d7e7b05f654e5aa6b729163e2571d891ab369c1/IMG_4794.JPG" data-mid="71692466" border="0" src="https://freight.cargo.site/w/480/i/a00b6bbe4180ec5f36a96eb49d7e7b05f654e5aa6b729163e2571d891ab369c1/IMG_4794.JPG" /> <img width="1240" height="826" width_o="1240" height_o="826" data-src="https://freight.cargo.site/t/original/i/0e9bf554f09ad751448e2d870c65d2ffc99a97865e8db5959a082086ed6ea644/press-herophoto-04.jpg" data-mid="71692467" border="0" src="https://freight.cargo.site/w/1000/i/0e9bf554f09ad751448e2d870c65d2ffc99a97865e8db5959a082086ed6ea644/press-herophoto-04.jpg" /> <img width="607" height="677" width_o="607" height_o="677" data-src="https://freight.cargo.site/t/original/i/b47ac3d53248cdca9d95550efac3e4f4169451f8744f3d6f2ae3677fd7e77448/Image-10-17-19-at-12.35-PM.JPG" data-mid="71692463" border="0" src="https://freight.cargo.site/w/607/i/b47ac3d53248cdca9d95550efac3e4f4169451f8744f3d6f2ae3677fd7e77448/Image-10-17-19-at-12.35-PM.JPG" /> &nbsp; https://crystalstratford.com/Teavana Sat, 14 Dec 2019 00:27:56 +0000 Crystal Stratford https://crystalstratford.com/Teavana 2018 TeavanaAgency: Swift &nbsp; &nbsp; Role: Art Direction, Concepts, Comping, On-Set Drection When Teavana was absorbed by Starbucks, customers were upset. They missed the loose-leaf tea that Teavana was known for, and missed the community that it cultivated. Starbucks wanted us to help them re-connect with their audience through the digital space. In social, it was our initiative to give people the joy they were missing from the brick and mortar experiences while selling the new Teavana Sachets, which were only available in grocery stores. Creating a unique personality for each flavor, we developed a campaign, would be able to reach all different kinds of folks and connect them in a new, online community. This social media campaign fed into the larger national campaign and makeover, with bumper ads, website re-design and longer commercials. <img width="600" height="383" width_o="600" height_o="383" data-src="https://freight.cargo.site/t/original/i/6efb27a7dcaf0ddb52f954342c7cd598113c20c614e19c7e7d09ed2af3cbcf1d/ezgif.com-video-to-gif.gif" data-mid="56614015" border="0" src="https://freight.cargo.site/w/600/i/6efb27a7dcaf0ddb52f954342c7cd598113c20c614e19c7e7d09ed2af3cbcf1d/ezgif.com-video-to-gif.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/706250f9385632467d217b670f5feae136e7a582147398e75e14d0afdc2bf128/youthberry-web-gif-SLOW.gif" data-mid="56613892" border="0" src="https://freight.cargo.site/w/1000/i/706250f9385632467d217b670f5feae136e7a582147398e75e14d0afdc2bf128/youthberry-web-gif-SLOW.gif" /> https://crystalstratford.com/Gatorade-x-Muhammad-Ali-x-Champion Sat, 14 Dec 2019 03:46:26 +0000 Crystal Stratford https://crystalstratford.com/Gatorade-x-Muhammad-Ali-x-Champion 2021 Gatorade x Champion x Muhammed AliAgency: Swift Role : Art DirectorFor the 2021 special collaboration between Gatorade, the Muhammad Ali Estate, and Champion, I worked on the creative execution of a limited-edition, direct-to-consumer merch collection built around global sports fandom. The launch was a fully digital campaign, encompassing limited-edition bottle design, product and lifestyle photography, social-first assets, and an influencer-driven TikTok challenge featuring creators across sport and culture. The work blended legacy storytelling with contemporary digital distribution, driving engagement through influencer-made content and social participation while supporting DTC sales through Gatorade’s platform. <img width="3240" height="1080" width_o="3240" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61f703f3f556fa4aa265786e4ac8efb618d29dfc75953889477b43589b597842/3Peat_2_WIP.png" data-mid="243504818" border="0" src="https://freight.cargo.site/w/1000/i/61f703f3f556fa4aa265786e4ac8efb618d29dfc75953889477b43589b597842/3Peat_2_WIP.png" /> <img width="4000" height="5000" width_o="4000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/76717be29b615cccf4fbf5313d85ff228159880f5aaeb1f2e593af5bd4f9b6db/NIINA-GATORADE2-5.jpg" data-mid="243504766" border="0" src="https://freight.cargo.site/w/1000/i/76717be29b615cccf4fbf5313d85ff228159880f5aaeb1f2e593af5bd4f9b6db/NIINA-GATORADE2-5.jpg" /> <img width="2714" height="1806" width_o="2714" height_o="1806" data-src="https://freight.cargo.site/t/original/i/a005e8ea24dfa0d8d58ce7eee832a1936e90194320208ebef3e8f385ee49a517/Screenshot-2026-01-18-at-5.27.34-PM.png" data-mid="243504884" border="0" src="https://freight.cargo.site/w/1000/i/a005e8ea24dfa0d8d58ce7eee832a1936e90194320208ebef3e8f385ee49a517/Screenshot-2026-01-18-at-5.27.34-PM.png" /> <img width="2718" height="1810" width_o="2718" height_o="1810" data-src="https://freight.cargo.site/t/original/i/0510a655d2539f0f8fba609134b7b11de5fefc611c02b81892a77f96042861a1/Screenshot-2026-01-18-at-5.27.21-PM.png" data-mid="243504883" border="0" src="https://freight.cargo.site/w/1000/i/0510a655d2539f0f8fba609134b7b11de5fefc611c02b81892a77f96042861a1/Screenshot-2026-01-18-at-5.27.21-PM.png" /> <img width="1742" height="1804" width_o="1742" height_o="1804" data-src="https://freight.cargo.site/t/original/i/04682ddb23d527d8d12284191a34b34923ed4359eaee482fd24d398dc09c972d/Screenshot-2026-01-18-at-5.27.01-PM.png" data-mid="243504881" border="0" src="https://freight.cargo.site/w/1000/i/04682ddb23d527d8d12284191a34b34923ed4359eaee482fd24d398dc09c972d/Screenshot-2026-01-18-at-5.27.01-PM.png" /> <img width="1198" height="1810" width_o="1198" height_o="1810" data-src="https://freight.cargo.site/t/original/i/599522195220964daa5d83d6cc735affb84e1893a436fe7f54f663c422993fa6/Screenshot-2026-01-18-at-5.27.10-PM.png" data-mid="243504882" border="0" src="https://freight.cargo.site/w/1000/i/599522195220964daa5d83d6cc735affb84e1893a436fe7f54f663c422993fa6/Screenshot-2026-01-18-at-5.27.10-PM.png" /> <img width="2718" height="1806" width_o="2718" height_o="1806" data-src="https://freight.cargo.site/t/original/i/ddbb04fe9187be41def1a3e33d47b3979353cd8d30f9b9914a827a77bc4713dc/Screenshot-2026-01-18-at-5.27.59-PM.png" data-mid="243504885" border="0" src="https://freight.cargo.site/w/1000/i/ddbb04fe9187be41def1a3e33d47b3979353cd8d30f9b9914a827a77bc4713dc/Screenshot-2026-01-18-at-5.27.59-PM.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b003631dbabd48ba943eb7f4d12fd93454489b8e8df3bbaa4df1928679160d7/Gat_AliCollab_Asset3.gif" data-mid="243504823" border="0" src="https://freight.cargo.site/w/1000/i/3b003631dbabd48ba943eb7f4d12fd93454489b8e8df3bbaa4df1928679160d7/Gat_AliCollab_Asset3.gif" /> &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; https://crystalstratford.com/The-People-s-Yoga Sat, 14 Dec 2019 03:13:08 +0000 Crystal Stratford https://crystalstratford.com/The-People-s-Yoga 2018-2020 The People’s YogaRole :&nbsp; (in-house)&nbsp;Brand Director, Art Direction, Graphic Design, Print Production, Graphic Designr for Apprarel + MerchandiseFor The People’s Yoga, I served as Brand Director, leading all visual and brand expression across digital, web, print, and physical environments. Rather than pursuing an immediate full rebrand, I implemented a gradual visual system—introducing consistent color usage, a clearer brand voice, and scalable social initiatives—while preserving the studio’s identity as an accessible, community-driven space. The work strengthened brand recognition over time and continues to resonate with the local community. <img width="904" height="1210" width_o="904" height_o="1210" data-src="https://freight.cargo.site/t/original/i/4b359079c56f609f77495a39f9a931d1b86665ef89fc4f988038d2fc6630d064/Screen-Shot-2020-05-19-at-4.44.31-PM.png" data-mid="71683403" border="0" src="https://freight.cargo.site/w/904/i/4b359079c56f609f77495a39f9a931d1b86665ef89fc4f988038d2fc6630d064/Screen-Shot-2020-05-19-at-4.44.31-PM.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/49cbc8b5a2725629cb5806b8c797484e155fbd80ebf938276bcc08536d278946/IMG_8429.JPG" data-mid="71683266" border="0" src="https://freight.cargo.site/w/1000/i/49cbc8b5a2725629cb5806b8c797484e155fbd80ebf938276bcc08536d278946/IMG_8429.JPG" /> <img width="750" height="858" width_o="750" height_o="858" data-src="https://freight.cargo.site/t/original/i/8db32da5ab2dfe00b7e5d4a950ce941b6876c7affc465a6fdfe6a578c849956f/IMG_32154F8E06A0-1.jpeg" data-mid="71683287" border="0" src="https://freight.cargo.site/w/750/i/8db32da5ab2dfe00b7e5d4a950ce941b6876c7affc465a6fdfe6a578c849956f/IMG_32154F8E06A0-1.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/90c82c7c70df2c2b86dfa92ff5d3e0f518d910d9489f6b255ab5f8d0cb4ffe3b/IMG_4344.JPG" data-mid="71683836" border="0" src="https://freight.cargo.site/w/1000/i/90c82c7c70df2c2b86dfa92ff5d3e0f518d910d9489f6b255ab5f8d0cb4ffe3b/IMG_4344.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/58d4a017a26a0c647b4c43a409904cb2ea5882ab287c2629e70727c29b2cab45/IMG_4330.JPG" data-mid="71684033" border="0" src="https://freight.cargo.site/w/1000/i/58d4a017a26a0c647b4c43a409904cb2ea5882ab287c2629e70727c29b2cab45/IMG_4330.JPG" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/aa45a287fe5d20b341c21d1cefbdb21de5720ed7bd83d854f1d9211f71d67984/IMG_7487.PNG" data-mid="71683863" border="0" src="https://freight.cargo.site/w/1000/i/aa45a287fe5d20b341c21d1cefbdb21de5720ed7bd83d854f1d9211f71d67984/IMG_7487.PNG" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6ee6fb006bb09858cdca8de094d5014c099e95e461c440dd8999fc51df06d9a5/LIVE-STRRAM-REMINDERS.PNG" data-mid="71683870" border="0" src="https://freight.cargo.site/w/1000/i/6ee6fb006bb09858cdca8de094d5014c099e95e461c440dd8999fc51df06d9a5/LIVE-STRRAM-REMINDERS.PNG" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3d9d05a526bfe9ffeaaa5c18a2a8294bd1608e1d3f6a0e4ae0e784a8d1fad39d/IMG_7482.PNG" data-mid="71683866" border="0" src="https://freight.cargo.site/w/1000/i/3d9d05a526bfe9ffeaaa5c18a2a8294bd1608e1d3f6a0e4ae0e784a8d1fad39d/IMG_7482.PNG" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7166e01611cbee0a2436d062d3ade71f875a3443736eaefd2f2743607118cdf3/105335937.PNG" data-mid="71683865" border="0" src="https://freight.cargo.site/w/1000/i/7166e01611cbee0a2436d062d3ade71f875a3443736eaefd2f2743607118cdf3/105335937.PNG" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a130302b0365d10fb34cbe61fe820c0f027d185022500adee11fd59420044f00/IMG_7904.PNG" data-mid="71683864" border="0" src="https://freight.cargo.site/w/1000/i/a130302b0365d10fb34cbe61fe820c0f027d185022500adee11fd59420044f00/IMG_7904.PNG" /> https://crystalstratford.com/Gilded-Fox Sat, 14 Dec 2019 00:27:56 +0000 Crystal Stratford https://crystalstratford.com/Gilded-Fox 2019 Gilded Fox Agency: IndepedentRole : Art Director, Graphic Designer, Web Design ux/ui, Brand Design Gilded Fox is a Salon in NW Portland that needed a branding re-fresh to set them apart, but maintain a professional trust. I worked directly with the owner to learn more about her history, interests, goals, passions and needs to deliver something close to her. I re-worked existing graphics to design every piece of branding you see here, both irl and online, resulting in a head-to-toe re-fresh. This concept leaned heavily on heritage storytelling by combining the real-life handwriting of the clients grandmother (who the salon was named after) and my own work - with hints of Old-Italian flair. Website Production: Bingbing Zhang <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/bead0a071229860029b2729d91a4529b1222d3a50301823193a8c669dccbeb0d/IMG_3741.JPG" data-mid="71697219" border="0" src="https://freight.cargo.site/w/1000/i/bead0a071229860029b2729d91a4529b1222d3a50301823193a8c669dccbeb0d/IMG_3741.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/2300c5e7151d14b93a4777202cc11199f0bd3c980b6083508d10a8b2f29bca6b/IMG_3740.JPG" data-mid="71697175" border="0" src="https://freight.cargo.site/w/1000/i/2300c5e7151d14b93a4777202cc11199f0bd3c980b6083508d10a8b2f29bca6b/IMG_3740.JPG" /> <img width="1314" height="1016" width_o="1314" height_o="1016" data-src="https://freight.cargo.site/t/original/i/c8ac55a4b8d8804602465e12e4881436354e11e568c9f10d22a4774849bee811/Screen-Shot-2020-01-23-at-5.35.53-PM.png" data-mid="59323981" border="0" src="https://freight.cargo.site/w/1000/i/c8ac55a4b8d8804602465e12e4881436354e11e568c9f10d22a4774849bee811/Screen-Shot-2020-01-23-at-5.35.53-PM.png" /> <img width="1058" height="1378" width_o="1058" height_o="1378" data-src="https://freight.cargo.site/t/original/i/df84b8e6235e787913b7c36b5a04d779a2aef4d4e1662283d9998fb7e16fc997/Screen-Shot-2020-01-23-at-5.31.06-PM.png" data-mid="59323845" border="0" src="https://freight.cargo.site/w/1000/i/df84b8e6235e787913b7c36b5a04d779a2aef4d4e1662283d9998fb7e16fc997/Screen-Shot-2020-01-23-at-5.31.06-PM.png" /> <img width="450" height="788" width_o="450" height_o="788" data-src="https://freight.cargo.site/t/original/i/dec12883591427574c9f5efd05135dc6e47c737bb1de295ce4044ca47c8e21ff/ezgif.com-resize-4.gif" data-mid="59325112" border="0" src="https://freight.cargo.site/w/450/i/dec12883591427574c9f5efd05135dc6e47c737bb1de295ce4044ca47c8e21ff/ezgif.com-resize-4.gif" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/c24b16313bb5f57de7c0d2235f1ae490465849ee153038379ad008d9a6bc0072/IMG_3749.JPG" data-mid="71697278" border="0" src="https://freight.cargo.site/w/1000/i/c24b16313bb5f57de7c0d2235f1ae490465849ee153038379ad008d9a6bc0072/IMG_3749.JPG" /> <img width="2209" height="2518" width_o="2209" height_o="2518" data-src="https://freight.cargo.site/t/original/i/331db0b6b97d779ed3993cd7415783468c67e29e5f45bdfd8fc0dcedccd0252f/IMG_3748.JPG" data-mid="71697197" border="0" src="https://freight.cargo.site/w/1000/i/331db0b6b97d779ed3993cd7415783468c67e29e5f45bdfd8fc0dcedccd0252f/IMG_3748.JPG" /> <img width="1814" height="2314" width_o="1814" height_o="2314" data-src="https://freight.cargo.site/t/original/i/b6497d52bc5fe26acf7bfb6b3099b9c8c5a6d56706ec998c470d82b6d2a6f709/IMG_3754.JPG" data-mid="71697200" border="0" src="https://freight.cargo.site/w/1000/i/b6497d52bc5fe26acf7bfb6b3099b9c8c5a6d56706ec998c470d82b6d2a6f709/IMG_3754.JPG" /> <img width="2538" height="3448" width_o="2538" height_o="3448" data-src="https://freight.cargo.site/t/original/i/5455ca263df3df432d6d9710c0f4582eed02ae122f0933c265d29e346d9c5ff7/IMG_3731.JPG" data-mid="71697225" border="0" src="https://freight.cargo.site/w/1000/i/5455ca263df3df432d6d9710c0f4582eed02ae122f0933c265d29e346d9c5ff7/IMG_3731.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/250e0aff579ce696bd211a7103473112f52ff652260891dfd7ce9d2f7d9e89ea/IMG_3747.JPG" data-mid="71697216" border="0" src="https://freight.cargo.site/w/1000/i/250e0aff579ce696bd211a7103473112f52ff652260891dfd7ce9d2f7d9e89ea/IMG_3747.JPG" /> <img width="1532" height="1678" width_o="1532" height_o="1678" data-src="https://freight.cargo.site/t/original/i/24e8dab2dd54411731805bd2fe255c944e99dba80f52493709f4200c284685a6/IMG_3753.JPG" data-mid="71697198" border="0" 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data-src="https://freight.cargo.site/t/original/i/b13f901134c92e8bcbdd69b7dc69b96f8fcc674a717947926d73a60b04b88a3e/IMG_3741.JPG" data-mid="71697176" border="0" src="https://freight.cargo.site/w/1000/i/b13f901134c92e8bcbdd69b7dc69b96f8fcc674a717947926d73a60b04b88a3e/IMG_3741.JPG" /> <img width="600" height="343" width_o="600" height_o="343" data-src="https://freight.cargo.site/t/original/i/71b9aecd4620d5e69f6a25c7cb1828a95b8918024b95b90dabb152f09cc99291/ezgif.com-video-to-gif-6.gif" data-mid="59325042" border="0" src="https://freight.cargo.site/w/600/i/71b9aecd4620d5e69f6a25c7cb1828a95b8918024b95b90dabb152f09cc99291/ezgif.com-video-to-gif-6.gif" /> AFTER ︎︎︎ BEFORE ︎︎︎ <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/6b03130fb083ba193f6ad8c6ff5d70a8f933354d95339c52f58c58020996d5ba/IMG_3721.JPG" data-mid="71697167" border="0" 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